Marcus Luer - Sports Marketing Entrepreneur

Asia’s #1 Sports Marketing Entrepreneur Group CEO Of TSA (Total Sports Asia)

Marcus Luer is Asia’s #1 Sports Marketing Entrepreneur and the Group CEO of TSA (Total Sports Asia), Asia’s global sports marketing agency which he founded 24 years ago in Kuala Lumpur, Malaysia.

Marcus is a thought after industry expert and speaker and has been featured on CNBC, BBC News, Bloomberg Asia, regularly presents at major global sports conferences and has contributed to many international newspapers and industry magazines articles. He recently launched his own Sports Entrepreneurs Podcast Series featuring top sports executives and entrepreneurs from around the world. Sports Business International (SBI) magazine voted him into the “SBI 200 Team”, comprising of the most influential leaders in the industry over the past 18 years. Total Esports (TES), is his latest venture, combining the expertise in sponsorship, media and IP licensing from the traditional world of sports to the booming Gaming & Esports ecosystem. TES works with top Gaming publishers, platforms and Esports teams from around the world in Asia. TES is also involved in launching new OTT Gaming platforms in MENA ( and SEA region (

He is also the Co-Founder of GLORY Sports International (GSI), the #1 Kickboxing League in the world.

Marcus also created the Branded Real Estate (BRE) concept, a brand consulting business to the Real Estate industry. BRE has developed a very unique set of skills which matches the power of Superbrands with Residential Real Estate projects in the region. From the Michael Schumacher World Tower to two Armani Residences in India and China, TSA BRE has developed projects with a combined GDV value of over US$ 1 billion and is the leading agency globally in this space.

Living and working in the sports industry in Asia for over 25 years, Marcus is considered one of the Founding fathers of Sports Marketing in Asia and continues to follow his passion to develop the Asian and global sports industry.