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Adi Sideman

Co-Founder And CEO Of Props

Adi Sideman is a pioneer in participatory media and digital currency, with more than 20 years of experience in building consumer networks at scale.
Prior to Props, Adi ran YouNow, the live streaming service that grew to over 120 million user sessions per month.


As a developer, Adi produced the first-ever animated ads on AOL and created more than 30 online games, including the Matrix Game for the famed Warner Brothers Movie. Adi founded the interactive media technology firm Oddcast, which continues to develop interactive media apps such as 'Elf Yourself'.


In 2005 Adi co-founded KSolo, the first online karaoke service (acquired by Fox Interactive/MySpace) and, in 2006, Adi co-founded the audio ad network TargetSpot, a joint venture with CBS (acquired by Radionomy).
Adi did his graduate work at the Interactive Telecommunications Program (ITP) at NYU and holds an undergraduate degree from NYU Film School.

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